About Us
the Bet System
FB Kitchenware, a founding part of the family holding Bet Brothers, was established to create products designed to last, improve with use, and build an emotional connection with those who cook.
Every product tells a story of slowness, authenticity, and real quality:
Forged in iron since 1876.
Foundational Values
Bringing Italian artisan and aesthetic excellence into everyday cooking, through products that last, perform and tell a story.
Evolving from a Cookware Brand to a reference Italian Design House for those who seek performance, aesthetic culture, innovation, and authenticity in their kitchen tools.
HERITAGE: 150 years of Italian production. Not a claim, a verifiable fact.
MATERIAL: Iron, steel, olive wood. Real materials, transparent processes.
DURABILITY: Products designed to last for decades, not to be replaced.
AUTHENTICITY: No empty promises. Every communicated feature is real and demonstrable.
ACCESSIBILITY: Italian excellence should not be a privilege. Fair prices for serious quality.
Brand Manifesto
“We don’t produce consumer goods.
We produce tools that improve with use, that acquire character, that are handed down from generation to generation.
A cast iron pan that seasons is different every time you cook. It adapts to you, your habits, your cooking.
This isn't marketing. It's chemistry.
We are Italian. We know that food is identity, not just nutrition.
And we know that identity is built with care, over time, with our hands.
FB Kitchenware is not for everyone.
It is for those who have chosen to do it well.”
The Origins
1876
The first business in Peru, the Bet family starts in the metals sector.
Between Italy and Peru
1900
Travel, Sales
The choice of stability
1956
The boutique opens in Genoa
Press Inox, the birth
1967
The birth of pans
The rebirth
2025
Franco Bet follows in the footsteps of his predecessors
The Origins
1876
The first business in Peru, the Bet family starts in the metals sector.
Between Italy and Peru
1900
Travel, Sales
The choice of stability
1956
The boutique opens in Genoa
Press Inox, the birth
1967
The birth of pans
The rebirth
2025
Franco Bet follows in the footsteps of his predecessors
A Vertical Excellence
THE HUMAN DNA OF THE BRAND
Franco represents the human and eclectic heart of FB Kitchenware: curiosity, authenticity, and experimentation guide a brand where every product is born from an obsessive search for detail, because we don't just create cookware, but experiences.
A Vertical Excellence
OUR PRODUCTION PHILOSOPHY
Every product requires time, study, and an obsession with detail: we believe in slowness as a form of respect for the customer, because true innovation doesn't come from haste but from continuous research, with the aim of producing better and making FB Kitchenware synonymous with contemporary Italian excellence.
To meet this need, FB Kitchenware is evolving into an integrated creative and production ecosystem, with various divisions, each focused on true excellence, not production speed.
LABORATORIO BET → research, experimentation, and creation of new products
STUDIO BET → planning, design, ergonomics, and strategic vision
OFFICINA BET → production, manufacturing, and artisanal refinement
A Vertical Excellence
Certifications & Quality
Selected materials, strict controls, and international standards ensure safety, durability, and professional performance. Our design vision is deeply linked to real sustainability: we use natural, recyclable, and easily disposable materials, both in our products
and in our packaging, eliminating the superfluous and favoring intelligent, durable, and responsible solutions.
Certified coatings
Surfaces conforming to international standards for food control and everyday safety.
Tests and quality controls
Every product is verified through rigorous technical and performance checks.
Food safety
Materials controlled and compliant with European regulations for reliable and safe use.
